An AI team for your wholesale distribution business.
Agents that enter orders, forecast demand, answer your customers, and reconcile invoices — inside Prophet 21, Eclipse, and the inboxes you already run. Built for your operation by engineers who sit with your team.
stockwell
Assistant
Workbook
Agents
Order entry
Inventory planning
Customer service
AR / AP
Data
Brain
Data sources
| Product | Loc | Free stock | On order | Sales / wk | vs last year | Weeks cover |
|---|---|---|---|---|---|---|
| CU-90-034 | A1-04 | 96 | 120 | 148 | +18% | 1.5 |
| PEX-R12 | B2-11 | 38 | 40 | 54 | +6% | 1.4 |
| BV-1-FIP | C2-18 | 186 | 120 | 212 | +9% | 1.4 |
| PVC40-2-10 | D4-09 | 151 | 60 | 128 | -4% | 1.6 |
| SB-CPL-034 | B3-07 | 92 | 240 | 170 | +21% | 2.0 |
| DWV-4-10 | D1-15 | 610 | 480 | 530 | +27% | 2.1 |
| CAP-45-5 | E1-03 | 290 | 180 | 198 | +3% | 2.4 |
| FLT-1625 | B2-14 | 172 | 90 | 101 | +5% | 2.6 |
| WH-40G-NG | A4-01 | 41 | 0 | 14 | -7% | 2.9 |
| TSTAT-7D | E2-08 | 515 | 300 | 224 | +4% | 3.6 |
| R410A-25 | C1-12 | 124 | 200 | 73 | +12% | 4.4 |
| DFLX-8-25 | A3-05 | 372 | 0 | 80 | +25% | 4.7 |
- Read the job notes brainjobs/riverside.md · apex-terms.md
- Looked up the pullApex · 400 EA CU-90-034 · from Mon 15 Sep
- Checked stock and open POs P2196 on hand · 120 due Fri 12 Sep
- Modelled the next three weeks with normal demand
No — you’re short from week one. 96 on hand plus 120 on Friday covers 216, against a 400-piece pull on top of your normal 148 a week:
| Week | Need | Have | Short |
|---|---|---|---|
| 15 to 21 Sep | 548 | 216 | 332 |
| 22 to 28 Sep | 148 | 0 | 148 |
| 29 Sep to 5 Oct | 148 | 0 | 148 |
I’d order 800 from Mueller today; they’re three days out. Want me to draft the PO?
Take the manual work out of every order.
No more rekeying POs. The agent reads orders from email, PDF, and fax, matches every line to your catalog, checks contract pricing, and enters them in your ERP — flagging anything unusual for a person.
No more manual line-by-line ordering. Agents forecast demand and suggest the right amount for every product — from your sales rate, your customers, and one-offs like promos and holidays.
| SKU | Free stock | On order | Sales/wk | Cover | AI order | |||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CU-90-034 | 96 | 120 | 148 | 1.5 wk | 960 | |||||||||||||||||||||||||||||||
| SB-CPL-034 | 92 | 240 | 170 | 2.0 wk | 720 | |||||||||||||||||||||||||||||||
|
Sales per weekForecast, incl. Riverside job
top buyers · last 4 wks
Base demand 148 / wkRiverside job +400Holiday week −43Next 4 weeks 949 → order 960
| ||||||||||||||||||||||||||||||||||||
| DWV-4-10 | 610 | 480 | 530 | 2.1 wk | 2,100 | |||||||||||||||||||||||||||||||
- ⋮Every number explains itself — fully traceable and auditable back to your data.
- ▲Catch understocking on A items before it costs you the order.
- ▼Reduce overstocking and free the cash sitting in your C items.
re-planned overnight, so your buyer opens a finished list instead of a blank one
Every “where’s my order?”, handled. The agent checks the order and drafts the reply before you’ve opened the thread. Your team reviews and sends — or lets routine ones go out on their own.
Morning — is the Riverside order landing today? Crew is on site at 7. Thanks, Dana
- Looked up SO-204118 P21
- Tracked pallet 1 of 2 — out for delivery carrier
- Checked the backordered line PO #8817ships Thursday, arrives Friday
- Drafted the reply
Hi Dana — the copper and PVC are on the truck and due before 3pm today. The ball valves ship from Mueller Thursday and land Friday. Tracking for both is below.
- 🚚Delivery dates, straight from Prophet 21.
- 🔍Order tracking, checked live with the carrier.
- ↺Returns, handled to your policy — never improvised.
from customer email to a sourced, ready-to-send draft in the example above
No more Excel afternoons. Ask in plain English; the agent pulls the data, does the analysis, and shows the working — sources named, numbers traceable.
14 accounts ordered every month last year and haven’t ordered in 60+ days — $386K of trailing annual revenue.
| Customer | Orders · last 12 mo | Last order | Trailing 12 mo |
|---|---|---|---|
| Summit Plumbing | 74 days ago | $91,200 | |
| Northgate HVAC | 66 days ago | $44,700 | |
| Keystone Fire & Safety | 61 days ago | $23,900 |
Want a call list for your outside reps, sorted by revenue at risk?
- □No pulling data. It reads Prophet 21 and your files directly.
- ▤No hunting for columns. It knows what every field means.
- ⌛No hours of digging. The agent works the problem for as long as it takes.
of answers name the files and rows they came from
Every agent runs on
The Stockwell brain
A living model of your business: your systems, your rules and your team’s corrections, kept in one place every agent reads from.
Keeps your rules.
Cover targets, vendor lead times, who gets what price.
Learns from corrections.
Change a draft once and the next one comes out right.
Remembers per person.
Your buyer and your credit manager get different answers.
Shows its sources.
Every answer names the files and rows it came from.
Works with the systems you already run.
Engineers who sit with your team, not a login and a manual.
We embed
Our engineers shadow your team and map where the hours actually go — then we agree on the first workflow and the number it should move.
Agents go live
First in shadow, working alongside your team so you see the results before anything posts. Then live, with approval gates on anything customer-facing or money-moving.
It compounds
The agents learn from your team’s corrections while we expand workflow by workflow, in ROI order. You control what runs on its own.
Why we’re building this.
We spent the last few years building data and automation systems for companies that move physical product, and we kept walking into the same room: an order desk where three or four sharp people spend their day retyping purchase orders that arrived as PDFs, answering “where’s my order” twenty times before lunch, and reordering by scrolling a spreadsheet line by line. Nobody hired them to type. It is just what the ERP demands.
Every distributor we talked to had already been pitched AI. What they had not been offered was someone who would sit at that desk, learn how the business actually runs, and build something that fits it. Software vendors ship a login and a manual. The gap is the people.
So that is what Stockwell is. Engineers who come to your building, agents that live inside the systems you already run, and a rule we do not break: nothing customer-facing or money-moving runs on its own until your team has watched it work. We are starting with a small number of distributors and staying small on purpose this year.
Larry PangFounder, Stockwell
We are taking three distributors this quarter.
Engineers on site, at cost
Two engineers at your order desk for the first month, agents built for your operation, and a monthly fee that stays fixed for two years.
Real orders and honest feedback
Access to your ERP and inboxes, thirty minutes a week with your ops lead, and permission to publish the results with your name once you are happy with them.
Prophet 21 or Eclipse, U.S., $10M to $500M
An owner or ops leader who can make the call, and an order desk that still keys most orders by hand. If that is you, the first call is with a founder.
Questions, answered.
01How long does it take to get set up?
Most businesses are live within 2–4 weeks. Setup means connecting to your systems, calibrating the agents on your real workflows, and testing side-by-side with your team before anything runs on its own.
02Do we need to replace our ERP?
No. Stockwell sits on top of the ERP you already use — Prophet 21, Eclipse, NetSuite, Dynamics, Sage, Infor, or homegrown. If it has an API we integrate directly; if it doesn’t, our agents work the screens the way your people do.
03What if the AI makes a mistake?
We calibrate the agents to your operation before they go live, and you decide what runs on its own versus what gets routed to your team for review. Anything customer-facing or money-moving starts behind an approval gate, and every action is logged.
04Do we need to hire someone to manage the AI?
No. Your existing team stays in control — they review exceptions instead of doing the repetitive work, and the agents learn from every correction they make.
05We already use Conexiom or another order tool.
Keep it if it covers your volume. We handle what it does not: one-off contractor emails, handwritten lists, the exceptions, and everything after entry, from “where’s my order” to reordering and collections.
06Our ERP vendor just announced AI. Why not wait?
Use it. Vendor agents run inside the ERP. Ours work across the ERP, the inbox, the fax line, and the carrier, and are built by engineers on site for your operation, not shipped in a quarterly release.
07What does it cost?
A fixed onboarding fee for the on-site weeks, then a flat monthly fee per workflow. Most first deployments land between $3,000 and $8,000 a month, and design partners lock their rate for two years. We agree the number with you before anything goes live, and the first workflow pays for itself or we keep working until it does.
08How do you keep our data secure?
Your pricing, vendor, and customer data stays yours. Deployments run in your accounts, nothing is shared across customers, and nothing you give us trains anyone else’s models. We’ll sign what your legal team needs and show you where every byte lives.
See what the agents would do in your shop.
Twenty minutes. Bring your messiest workflow — we’ll tell you whether it’s automatable, what it would take, and what it’s worth.