
The composable ERP for consumer goods distributors
Health and beauty, household, pet and general merchandise: thousands of SKUs, retailer orders by EDI and a price for every account. Stockwell runs the order desk, stock and purchasing on one live record.
Book a demo- Thousands of SKUseach with its own pack and prices
- Retailer EDIin the same queue as email and phone
- Margin by accountafter freight and credits
Retailer orders in the same queue
EDI from retail chains and email or phone orders from independents arrive in one queue, in one format, checked against stock before they’re confirmed.
Sales order queue
Every order from every channel, in one format
| Order | Channel | Customer | Status | Run |
|---|---|---|---|---|
| SO 63540 | EDI | Valumart | Short | Run 1 |
| SO 63539 | EDI | Hillcrest Drug | Open | Run 2 |
| SO 63538 | Pet Pantry | Open | Run 2 | |
| SO 63537 | Phone | Corner Market | Confirmed | Run 3 |
| SO 63536 | Portal | Sunset Hardware | Confirmed | Run 2 |
| SO 63535 | EDI | Valumart | Confirmed | Run 1 |
| SO 63534 | EDI | Hillcrest Drug | Confirmed | Run 2 |
| SO 63533 | Paws & Co. | Confirmed | Run 3 | |
| SO 63532 | EDI | Valumart | Invoiced | Run 1 |
| SO 63531 | Portal | Corner Market | Invoiced | Run 3 |
| SO 63530 | Phone | Sunset Hardware | Invoiced | Run 2 |
| SO 63529 | EDI | Hillcrest Drug | Invoiced | Run 2 |
| SO 63528 | Pet Pantry | Invoiced | Run 2 | |
| SO 63527 | EDI | Valumart | Invoiced | Run 1 |
| SO 63526 | Portal | Paws & Co. | Invoiced | Run 3 |
A price for every account
Every product is defined once, with its pack, its IDs in every connected system and a price list per customer.
Product · DT-410
Brightwash 100oz
One record, used by every module and every connected system.
IDs in every system
- Warehouse appPF-14-03
- Order desk40410
- NetSuiteBW-100-4CS
- Valumart EDI556-0412
Price lists
- Valumart$38.50
- Hillcrest Drug$39.90
- Independents$42.00
- List price$44.00
Change history
- Landed cost $28.60 → $29.10 · freight bill postedSep 29
- Valumart price $37.90 → $38.50 · approved by Sam PatelSep 22
- Pallet confirmed at receiving · 60 casesSep 14
Purchasing planned from sell-through
Stockwell drafts purchases from sales, stock and what’s inbound, and says when to cut the next order because a product isn’t moving.
This week’s purchase plan
Drafted by Stockwell at 6:02 am · a buyer approves every order
| Product | Supplier | Cover | Recommendation |
|---|---|---|---|
| Brightwash 100oz | Brightwash Co. | 0.4 d | 1,380 cases |
| Cat Litter 25lb | Clumpwell | 1.4 d | Order 600 bags |
| Dog Food Chicken 30lb | Prairie Pet Foods | 2.3 d | Expedite PO-6120 |
| Brightwash Free & Clear 100oz | Brightwash Co. | 41.0 d | Cut the next order |
| Paper Towels 12-roll | Northwoods Paper | 6.1 d | Order 3,300 for the promo |
| Shampoo Argan 12oz | Lumen Beauty | 14.0 d | No action this week |
| Toothpaste Mint 6oz | Brightsmile | 8.7 d | No action this week |
| Holiday Gift Set | Lumen Beauty | 210 d | Sell down, don’t reorder |
| Trash Bags 13gal | Northwoods Paper | 3.0 d | Order 240 cases |
| Citronella Candle 3-wick | Glowhouse | 180 d | Sell down, don’t reorder |
Know which accounts make money
Margin by customer includes freight and credits, so you can see what each retailer really earns you.
Week to September 30
Margin, costed as it runs
Every receipt, cost and dispatch posted to NetSuite without re-keying.
NetSuite tie-out 5 of 6 matched
| Account | Stockwell | NetSuite | ||
|---|---|---|---|---|
| 1300 | Inventory | $1,182,640.00 | $1,182,640.00 | Matched |
| 4000 | Revenue | $475,290.00 | $475,290.00 | Matched |
| 4900 | Retailer credits | $9,812.40 | $9,812.40 | Matched |
| 5000 | Cost of goods sold | $386,886.06 | $386,886.06 | Matched |
| 5100 | Freight in | $12,904.70 | $12,904.70 | Matched |
| 1200 | Receivables | $612,480.00 | $614,790.00 | Chargeback open |
Margin by customer
| Customer | Revenue | Gross margin | Credits |
|---|---|---|---|
| Valumart | $182,400.00 | 15.9% | $2,310.00 |
| Hillcrest Drug | $121,870.00 | 19.4% | $480.00 |
| Pet Pantry | $64,220.00 | 22.1% | $0.00 |
| Independents | $106,800.00 | 21.3% | $124.00 |
Where consumer goods distributors usually start
Compose the ERP your operation needs.
Start with any module. Every one shares the same live record, so you add the rest when you’re ready and nothing gets rebuilt.
Frequently asked questions.
Something else on your mind? Ask our team.
Can Stockwell handle thousands of SKUs?
Yes. Every product is defined once with its pack, price lists and IDs in every connected system, and every module uses the same record.
Does it track expiry dates on consumer goods?
Yes, on any product that has one. Lots and dates are tracked where you need them.
Do we have to replace QuickBooks?
No. Stockwell runs the operation and posts to the accounting system you already keep, whether that’s QuickBooks, Xero, NetSuite, Sage or Dynamics.

See Stockwell on your operation.
Bring your products, customers and suppliers. We’ll show you what your morning looks like on one platform.