Why we started
We kept watching distributors bend their business to fit their ERP.
Our team has worked alongside a large number of wholesale distributors, on their order desks, in their warehouses and in their back offices, helping them run tighter operations.
The same story came up again and again. The ERP was the system of record, and the business had learned to work around it: orders re-keyed from emails, purchasing planned in spreadsheets, and the rules that really ran the company kept in a few people’s heads.
- 01
Too costly
Licences, implementation partners and change orders put a modern system out of reach for most mid-sized distributors.
- 02
Too slow
Implementations ran for a year or more, and the business kept running on spreadsheets while it waited.
- 03
Too stiff
Once it was live, every new customer, process or exception meant a workaround or another costly customisation.







